 |
| |
ESSENCES OF LONDON TRENDS
- 43% of Londoners named food smells as the most notable smells
in London, of which 32% associate the smell of London with the
smell of curry
- 43% of Londoners strongly associated the smell of London with
pollution
- 25% of men interviewed highlighted a girlfriend or wife's
perfume as their most memorable smell association
- 19% of people interviewed about the association between smell
and memory talked about their mothers, and 15% of people talked
about their grandparents
- 16% of people interviewed mentioned the smell of flowers,
of which 25% of those named lavender (often in relation to grandmothers)
- 5% of people interviewed about smell associations talked about
parenthood, 25% of which were male and 75% of which were female:
men talked about dirty nappies, body lotion and nit shampoo,
whilst women talked about the special smell particular to the
child itself
Note: interviewees were asked what smells they associated with
London, what smells might trigger a feeling of nostalgia and what
smells reminded them of home. Many people responded to the questions
with more than one answer, thus the percentages below represent
what percentage of people mentioned smells in the following categories
(and don't therefore necessarily add up to 100%).
| ESSENCES OF LONDON |
| |
| General Smells Associated with London |
Pollution
(of which transport)
(of which industry)
(of which general)
|
43%
43%
29%
28%
|
Food / restaurants
(of those specifically curry)
|
43%
32 % |
| Nature / Parks |
18% |
| Body odour |
15% |
| Cigarettes and Alcohol |
2% |
| ESSENCES OF NOSTALGIA |
| |
| Smells that Provoke Nostalgia |
Food / cooking
|
37% |
Nature
(of which flowers)
|
32%
15% |
Artificial / man-made scents
(of which perfume / cologne)
(of which domestic)
|
27%
87%
23% |
| Body odour |
19% |
| Pollution |
19% |
Childhood
(of which school)
|
18%
24% |
| Nostalgia that Smells Provoke |
Food
|
37% |
People
|
34% |
Nature
|
29% |
| Place |
16% |
Weather
|
11% |
Pet
|
4% |
| ESSENCES OF HOME |
| |
| Smells that recall Home |
Cooking
|
53% |
Garden
|
41% |
Domestic products - Laundry
|
26% |
| Perfume |
12% |
| Weather |
11% |
| Tobacco |
5% |
| Medicine |
3% |
| Aspects of Home evoked by smells |
Garden
(of which flowers)
|
41%
36% |
People
(of which mother)
(of which father)
(of which grandparents)
(of which children)
|
25%
50%
14%
21%
14% |
Place
|
17% |
Pet
|
6% |
|
| |
|
|
