Sexy or Sexism

ArtOfficial Construction Media
June 27 2002
Portland Oregon: 5n31 122w41

ACM "discovered" a beer company billboard that had been altered to more openly reflect the not-so-subtle sexism of the ad. On behalf of the "anonymous" billboard liberators, an ACM representative sent out press kits explaining the action (given the pseudonym "Operation T.I.T.S." or "Tactical Interventions Targeting Sexism"). The captured image depicts an ACM representative (in "disguise") in an interview with Portland TV news in which issues of public space, media representation, and sexism were discussed in relation to the billboard alteration. Media coverage was actually supportive of the action in the beginning, with any implied sympathy for the cause disappearing only after the beer company offered a $100,000 reward for information leading to arrests of "vandals." It can be assumed that the sympathetic coverage by the local news was chastised as well.